FREE!! CMAA World Conference Registration – Nashville 2019, or Dallas 2020

As another reason for GMA members to join the BMI professional development program in October, we’re excited to announce that all attendees will receive free registration at the CMAA World Conference in Nashville, Tennessee, 24-28 February 2019 or Dallas 6-10 February 2020.

With numbers building well for the BMI Programs scheduled for October this year in Sydney and Melbourne, GMA and GA are continuing to push for more registrations to ensure as many GM’s as possible are exposed to the internationally recognised program. 

Currently, we see General Managers right across the country already registered, with GM’s from Devonport Golf Club in Tasmania, to Keperra Golf Club in Queensland, across to Westward Ho Golf Club in South Australia.  (Not to mention the representatives from Sydney and Melbourne).   

While the BMI Program itself will be a fantastic development opportunity for all involved, an excellent bi-product of the GMA relationship with the Club Managers Association of America (CMAA) who will accredit our BMI Program, is the opportunity of every BMI Program participant in 2019 to receive a complimentary (free) education only registration at upcoming CMAA World Conferences. This free education registration can be used for up to two years, which would include either World Conferences held in Nashville in 2019, or Dallas in 2020. 

This conference registration is valued at over $1,000, and for those managers who may not have been to the CMAA National Conference before, it’s an experience all General Managers of golf clubs should experience once in their lifetime.

With Nashville the next CMAA National Conference destination, it could be a trip not worth missing…..

Yarra’s Vlahandreas wins GMA series 1 qualifier

The Genesis Golf Link Cup GMA leaderboard is an initiative which launched in 2017 and runs in conjunction with Australia’s biggest amateur golf competition.

Run over two series alongside the mainstream competition, the GMA Leaderboard awards a place at the national final in Sydney to the GM who registers a minimum of 50 new participants at their club and has the most Genesis Golf Link Cup points. In Series One, that was Peter.

“A bit of a surprise, really,” was Peter’s reaction when told he would be playing off for the title at one of Sydney’s premier courses in November before enjoying a day in the Genesis marquee at the Australian Open.

“I certainly never expected the quality of my golf to win me much so that was great, but to be able to sign up 50 new players to the competition was very satisfying.

“Many of our members were already a part of the Genesis Golf Link Cup so to add another 50 took some effort.  We worked hard and thanks to a lot of help from the guys in the pro shop we managed to reach the target.”

Peter said being pro-active in explaining the competition format was key to attracting new participants.  “Some people will obviously enter based on the signage and other marketing but for a portion of golfers they really need to have the concept explained almost one on one to see its value,” he said.  “I think given the number of Yarra Yarra members who were already registered it was a case of really going that extra step with those who weren’t yet on board.”

Peter said he was excited to be heading to Sydney in November, particularly after some good natured ribbing between he and good friend Cameron Harvey, GM at Muirfield GC in Sydney.  “Towards the end he was ahead of me for a while there so there was a bit of back and forth by email over the final few weeks,” said Peter.  “It was all in good fun obviously but jokes aside I think it really showed up one of the great strengths of the competition.

“I found it extremely engaging in a peer setting. Cameron is a guy I have a great relationship with but we only ever see each other every couple of years at the GMA conference.  Just having that reason to be in touch was a huge positive and great fun and it’s exactly the sort of networking that you just never know what it can lead to.”

Peter said having a leaderboard running for 15 weeks was also a point of interest and difference which he hadn’t fully appreciated until he was a part of it.  “As golfers we’re naturally competitive but we almost never have a ladder system where you have something to play for beyond just that week’s competition,” he said.  “I found that really engaging and it changed the dynamic of my regular games, as well. When I got near the top of the leaderboard I couldn’t help but think about that while I was playing each week.

“Of course, as soon as I started thinking about it I immediately played a couple of bad rounds but it definitely added an element you don’t normally have.”

Series Two of the Genesis Golf Link Cup GMA leaderboard has already started.

For more information on where you stand, and how the Genesis Golf Link Cup can help you encourage more members to play more golf at your club, click here.


About the Genesis Golf Link Cup

The Genesis Golf Link Cup is played over two series each year with eight golfers from each series winning their way to the National Final. Once entered, the player doesn’t need to do anything but play their regular competition golf and the unique Genesis Golf Link Cup scoring algorithm does the rest. But even better, all registered players who play six rounds of golf in a series are also automatically in the draw to win a luxury Genesis vehicle in that series.

‘One GMA’ Update

As most of you would be aware, GMA has undertaken a project to develop a more ‘unified’ approach to GMA related activities across the country over the past 12 months.  This project, which is being led by GMA Executive Officer Jim Cail has been progressing well.

The project has involved consultation with each state executive over the past couple of months, with feedback now being addressed in the continued refinement of the proposed national model. 

The GMA Board fully appreciates the movement towards a national approach is a significant commitment for all state executives, and as such the board recognises the need to ‘test’ all elements of a national model, to ensure it will enhance the organisations ability to support the membership.

The GMA Board are looking to endorse a ‘business case’ for consideration by state executives at a board meeting in mid-August.  This business case would include a ‘services agreement’ for supportive states to outsource all operational elements of their business to GMA for a period of two years.

All state executives have been outstanding in their willingness to work with GMA and participate in the consultation process, and I’d like to take this opportunity to thank them for their continued commitment to all GMA members across the country.  

Andrew Gay
GMA Chair

BMI PROGRAM: Additional Course Facilitator Announcement

GMA, in partnership with Golf Australia are delighted to announce the engagement of Richard Comerford as the latest facilitator to become involved in the delivery of the upcoming BMI ‘Club Management’ courses in Melbourne and Sydney. 

Richard will deliver the finance and accounting unit, along with the cost control unit for both courses and joins fellow facilitators Dr Geoff Dickson from La Trobe University, Professor David Shilbury from Deakin University, and Jason Koenigsfeld the senior vice-president of professional development from the Club Management Association of America.

Richard joins the BMI program having commenced his career as an accountant in 1991.  He has over 25-year commercial experience within the club industry, having worked closely with multiple clients including Crown Limited, The Capital Golf Club, The University of Melbourne and CPA Australia.  In these roles Richard has helped his clients understand and improve the financial drivers of their business processes and operations.

As an educator, Richard has worked for Australia’s leading accounting groups and is known for his ability to cut through accounting jargon and practically explain the important aspects of financial management.   This approach has seen Richard win numerous awards for his teaching and conference leadership skills both locally and internationally.  

In addition to his work as an accounting advisor Richard is currently the Treasurer of an Australian, Top 100, public access course.  In this role Richard has worked very closely with the club’s manager to transform the financial operations of the organisation.  Covering all aspects of club operations, this rebuild has seen the club increase its profit and cashflow by over 300% in the past three years and now sees the club on a financially sustainable footing.

Lastly, and most importantly, Richard is a passionate and very, very average golfer!

To find out more about the BMI courses or to register, please go to the BMI Page.

GMA partners with Golf Business Forum for marketing workshop

GMA has partnered with the Golf Business Forum to develop an immersive workshop focused on marketing your Club’s memberships and green fee offers, to be delivered by John King of Golf Marketing University.

The workshop will be hosted at Latrobe Golf Club, on Wednesday 1st August (the day after the Forum) and is open to Golf Business Forum delegates to sign up for $149.

The workshop is designed to go further into the marketing plans John will outline at the Forum. By attending the workshop, you will:

  • Understand why your facility’s marketing efforts might not be effective
  • Discover what your customers actually value and want from your club
  • Learn how to create irresistible products that attract more of your ideal customers
  • Learn how to clearly communicate and deliver your message to the market

More information, including how to register, is available from the Golf Business Forum website.

Frances Cordaro appointed to GMA NSW State Operations Manager role

GMA, in partnership with GMA NSW, is excited to announce the appointment of part-time GMA – State Operations Manager – NSW, Frances Cordaro.

Frances officially commenced in the role on Monday, 11th June, and had the opportunity to meet with incumbent Executive Officer, Graeme Carroll, last week as part of a hand over process.

Frances comes into the role with significant experience in media and communications over the past 15 years, including in the areas of public relations, content production, program implementation and event management.  For ten years Frances was an integral part of the media unit for the Australian Olympic Team at three Olympic Games and two Youth Olympic Games.  She was also critical to the development of programs that inspire young Australians to lead active and healthy lifestyles.

During her tenure at the AOC, Frances drove professional relationships with a range of sporting stakeholders including media, National Sporting Organisations, government and corporate partners.   She led the strategic planning, program design and implementation of Australia’s Olympic education program for primary and secondary schools, recognized as one of the top five Olympic education programs in the world.

GMA Executive Officer, Jim Cail, indicated “we’re delighted to have Frances come on board, given her strong background in sports administration and her expertise particularly in communications, program development and event management”.    

GMA NSW Chair, Paul Paterson, added “Frances has a diverse set of skills to offer and use, and her engaging nature and ability to drive new initiatives will add great value to GMA NSW programs and events.  Whilst she does not have a golf background, Frances is genuinely understanding of sport and membership-based associations, and we look forward to working very closely with her”.

GMA NSW and GMA would once again like to thank Graeme Carroll for his outstanding contribution to GMA NSW and the membership and wish him all the best in his retirement.

Golf Business Forum 2018 launches full program

With just under three months to go, excitement is cranking up as the Golf Business Forum launches the final program for the event on July 30 and 31. With an awesome lineup of home grown and international speakers, delegates will get to hear a diversity of perspectives – from the Australian Sports Commission and Golf Australia through to experts in the fields of hospitality, marketing and retail, there is essential content for everyone who works in golf.

Check out the full program here

As the industry continues its ongoing discussion on the future of golf participation, so the Forum will begin with an exploration of key trends in sports participation and delegates will hear from industry leadership on their plans for golf in Australia as well as learning more about the Topgolf phenomenon sweeping the USA from Topgolf itself.

From this top-level discussion, the Forum will dive into the world of marketing, focussing on marketing your golf business, as well as exploring hospitality and retail best practice, drawing from facility profiles along the way. One of those areas is improving female participation in the game, a problem that the industry associations have made inroads into improving, but one that grassroots facilities have been finding difficult to solve. The Forum has confirmed a speaker to address this issue head on. “Bec Brideson has been on our radar for some time,” explained organiser Guy Chapple. “We are thrilled to lock her in as a speaker, as she is one of the country’s leading voices on best practice for marketing to women and the revenue potential that brings.”

Chris Helder will close the Forum with his unique brand of motivation, asking the delegates to cut the noise, focus on what they really want, and what really matters.

The full list of speakers is available on the Golf Business Forum website

There is much going on behind the scenes to ensure the Golf Business Forum 2018 exceeds expectations once again and, with a limited number of tickets at ‘early bird’ reduced prices currently available, now is the time to make sure you pick up your delegate pass from the website and remember that further discounts are available for PGA members and groups!

Golf Business Forum 2018 website

Registrations open here

GMAWA Executive Officer Transition

GMAWA is excited to announce the appointment of part-time Executive Officer Nicole Martino.  Nicole has now officially commenced in the role albeit in a handover stage until 22 June where incumbent Lindsay Stade officially retires at the GMAWA Annual General Meeting.

Nicole has recently completed a Bachelor of Business in Sport Management and has been a member of the PGA of Australia for 5 years.  She has a background in golf course operations and sports administration and although her career has shifted away from the golf course in recent years Nicole is still a keen golfer. 

Nicole was recently introduced to the GMAWA members at the last Business Meeting, with GMAWA Chair Brad Dawson indicating GMAWA “were delighted to have Nicole on board, given her strong background in sports administration and her understanding of the environment golf club managers work within”.   

“Nicole’s first project will focus on the planning and coordination of the upcoming GMAWA State Conference in September, with Nicole also working closely with GMA Executive Officer on the “One GMA” project currently underway”.

Retiring Executive Officer Lindsay Stade has been in the Executive Officer role for 6.5 years, and also had an extended period in Club management as General Manager of Mount Lawley Golf Club for 14.5 years.  During this time Lindsay was awarded Fellow status of GMAWA.  

GMAWA and GMA would like to thank Lindsay for his outstanding contribution to GMAWA and the membership and wish him all the best in his retirement.

NOW OPEN – 2018 BMI Program Registrations

Registrations for the world’s most recognised club management professional development program are open in Australia.

Golf Management Australia, in partnership with Golf Australia and the Club Managers Association of America (CMAA), is excited to bring the inaugural Business Management Institute (BMI) program to Australia in October. 

GMA president Andrew Gay said the BMI program was revered worldwide.

“We are committed to provide a diverse range of professional development opportunities, and this represents the best there is,” Gay said. “We urge all golf club managers to consider the program for themselves and their senior team members.”

Golf Australia chief executive Stephen Pitt said the course represented a great opportunity for clubs to be at the cutting edge of modern practice.

“We strongly encourage clubs to invest in the development of their management teams,” Pitt said. “This program is designed specifically to achieve positive outcomes for clubs, and we all know how important they are.”

BMI develops managers in the core disciplines needed to successfully lead clubs, including:

  • club governance
  • membership and marketing
  • Interpersonal skills
  • food and beverage management
  • accounting and financial management
  • human resources
  • leadership
  • course and golf management
  • facility management
  • external governmental Influences

The first course will be held at Victoria Golf Club in Melbourne from 15-19 October, with another at The Lakes Golf Club in Sydney from 22-26 October.

They will be overseen by lead facilitator Dr Geoff Dickson, from La Trobe University, and supported by Professor David Shilbury, from Deakin University, and Jason Koenigsfeld, the senior vice-president of professional development from the Club Management Association of America.

Please see the below link for further information and registration details.

Please contact Jim Cail at eo@gma.org.au for any further information regarding the BMI program.

     

Exclusive iSeekGolf Offer to GMA Members

iSeekGolf (ISG) is Australia’s largest tee times website and the FIRST 10 CLUBS that come on board as new ISG venues will receive an attractive package of additional content FREE OF CHARGE.

We would like to invite your club to consider the benefit of listing tee times for sale on iseekgolf.com which has close to 70,000 email subscribers and, for the month of March, average close to 12,500 page views per day.

In addition to tee time and voucher sales, iseekgolf.com is also a respected source of golf news both internationally and locally.

ISG’s digital content leader, Henry Peters, produces local video content and new ISG venues will have access to Henry’s video production services for a full day of filming.

New ISG venues will receive:

1-minute Signature Holes video on a hole of the club’s choosing

(Example: https://iseekgolf.com/news/signature-holes-18th-at-lakelands-qld)

  • Published in auto video player on ISG homepage for 4 days and on ISG Facebook page (45,000+ likes), Twitter (1,480 followers) and Instagram (3400+ followers)
  • Within 14 days of publication, Signature Holes videos (on ISG homepage alone) average close to 18,500 video impressions & 7,500 video views

90-second Club feature video

(Example: https://iseekgolf.com/news/iseekgolf-feature-club-magenta-shores-nsw)

  • Published in an auto video player on ISG homepage for 4 days and ISG social media

6-8 one-minute instructional video tips with your local pro

(Example: https://iseekgolf.com/news/steven-slappendel-chipping-distance-control)

  • Published on ISG as video articles and ISG social media
  • Within 14 days of publication, iSeekGolf-produced instruction video articles average close to 1,500 page views as articles

A collection of 1-2 dozen course photos (if desired) to be published on the club’s ISG club profile page & iSeekGolf’s Facebook (45,000+ likes), Instagram (3400+ followers) and Twitter (1,480 followers) accounts

Your club’s Twitter feed embedded within its iSeekGolf club profile page

An analysis of your club’s tee times sales & yield

Once published on iSeekGolf, all content will be made available to your club as original files for its own use.