54 women starting golf, becoming members of your club and purchasing equipment from your golf club sounds like utopia for a general manager. For Brendan Taylor, General Manager of Eastlake Golf Club in Sydney and his assistant Nick Simpson, it’s simply real life.
A year ago, the club expanded its workforce by engaging local community golf instructor Andrea McGann to deliver Swing Fit, Australian golf’s national program to get women into golf.
Andrea, who is a personal trainer by trade, had decided to share her love of golf as an accredited Swing Fit instructor, which has, in turn, helped her to expand her thriving business.
Over the past 12 months, Andrea has delivered 18 Swing Fit programs across five golf clubs in Sydney. These programs have attracted a total of 127 beginners to golf. Seven of these programs ran at Eastlakes.
“The Eastlake Golf Club board is thrilled with the Swing Fit program and what it is achieving for the club,” enthuses Taylor. “Andrea is extremely enthusiastic and continually recruits new clients. Her enthusiasm, as much as the program itself, has made it such a success”.
“We have a really good relationship”, says Simpson.
“We allow Andrea free access to our practice facilities and range balls to run her clinics. In return, she is creating a lot of new business for us. Our women’s membership has more than doubled over the past year, largely due to Swing Fit, whilst the pro shop is also benefiting through clinic and lesson sales.”
Other outcomes from Swing Fit over the past 12 months include:
- The club’s resident PGA members running ongoing follow-up programs and lessons, including half-day clinics for Swing Fit graduates and their partners – 19 women (plus one husband!) have so far participated in these
- An estimated 42 Swing Fit graduates purchasing sets of golf clubs from the Eastlake pro shop and surrounding businesses
- Swing Fit play days, through which Swing Fit graduates make their first forays onto the golf course; these events attract about 50 players and are held at Eastlake Golf Club and other nearby public golf facilities.