Australia’s biggest competition for club golfers rewards the game’s most important administrators with the Genesis Golf Link Cup – GMA Members Leaderboard.
This is your chance to be part of a once in a lifetime weekend, vying for the title of Genesis Golf Link Cup – GMA Members champion at one of Australia’s best courses before enjoying a bucket list day at the Australian Open in the Genesis Marquee.
Luxury car maker Genesis and tournament organiser MPower Golf are always looking to grow the already hugely popular Genesis Golf Link Cup and they know one of the best ways to do that is through the club managers at the nation’s golf clubs.
Not only are GMA members at the forefront of the industry, many are also avid golfers themselves and so the GMA Members Leaderboard was born.
In 2017, the Genesis Golf Link Cup was delighted to host Andrew Davis (now Captain of The National Golf Club) and Chris Anderson, General Manager of Mansfield Golf Club at the luxury VIP Genesis experience and at NSW Golf Club to play off for the GMA title. Chris Anderson won the day with a solid 34 pts at the always challenging venue.
Said Chris, “The organisation of the weekend was faultless, and the experiences were truly amazing. From the golf at NSW GC to the accommodation at the InterContinental Sydney Double Bay, all of the finalists (myself included) thoroughly enjoyed their time and appreciate the effort put in to make the weekend a success.”
Andrew continued “A big thank you for taking care of me so well on the weekend, I can’t tell you how much fun I had”.
And the Genesis Golf Link Cup greatly enjoyed hosting them along with the other finalists.
The Genesis Golf Link Cup is played over two series each year with eight golfers from each series winning their way to the National Final. And you can add two GMA members to that list, one from each series.
To qualify for the National Final GMA members need to do two things: sign up a minimum of 50 new registered players to the Genesis Golf Link Cup over the course of the series then amass the most Genesis Golf Link Cup points in the GMA Leaderboard.
With MPower Golf a sponsor and supporter of the GMA all GMA Members are already automatically registered in the event.
Which means that, just like the club members they represent, all their golf scores are automatically counted in the competition without requiring any input from the golfer. You simply play and the Genesis Golf Link Cup does the rest.
The aim of the Genesis Golf Link Cup is to encourage more golfers to play more golf more often at the golf clubs that are the lifeblood of the industry.
Convincing golfers to sign up for the Genesis Golf Link Cup couldn’t be easier. Once entered, the player doesn’t need to do anything but play their regular competition golf and the unique Genesis Golf Link Cup scoring algorithm does the rest.
But even better, all registered players who play six rounds of golf in a series are also automatically in the draw to win a luxury Genesis vehicle in that series.
Genesis Golf Link Cup scores are calculated using a unique algorithm which plots the golfer’s performance against the field that day.
To be eligible for the National Final simply play a minimum of six rounds with the best five and one worst counting towards your score.
The highest score among the GMA Members who added at least 50 new registrations qualifies in each series.
The National Final includes: expenses-paid trip to Sydney from nearest capital city; accommodation, in Sydney; golf at the National Final at a prestigious Sydney course; presentation dinner and Genesis VIP experience at the Australian Open.
How we’ll help you qualify for the Genesis Golf Link Cup – GMA Members Leaderboard and the National Final
A range of marketing initiatives supported by the Genesis Golf Link Cup offer GMA members a variety of ways to increase the number of their members registered for the event, ensuring their chance of making the National Final.
Each club has a leaderboard within the Genesis Golf Link Cup. A link to this leaderboard will be provided to all club GM’s for their internal promotional use. It can be sent to their club members or highlighted on their websites.
Each year the Genesis Golf Link Cup sends a series of posters and countercards to clubs to promote the event. These can be placed on noticeboards near comp registration or the locker-room and in the proshop. More are available on request.
Registration and Engagement Emails
The Genesis Golf Link Cup will send personalised content to each club to allow them to resend this from their own email systems, congratulating well-performing players and with a link to register. These will be updated monthly.
Teams Event this year
For the first time this year, the Genesis Golf Link Cup offers 4-ball teams an opportunity to play in the National Final, for an added route to this experience. Each series one team will qualify with the two teams playing off at the Final. Entry fee per team is only $120 per series. Interestingly the team scores are aggregated again from the golf played across the Genesis Golf Link Cup program, meaning team members need not play at the same time or even location.
Personalised Social Media banners
The Genesis Golf Link Cup produces personalised weekly winners’ images for use on social media, websites and within e-newsletters. These are emailed to GM’s.
Club winners – what could you do?
Given this is a national event run over two 15-week series each year with no additional work required by the club, how could the club take advantage of an opportunity to connect with its members? At present on average over a quarter of each club’s membership is participating. The nature of the event is that the players that do best are the most improved and most consistent players over the period of a series; could clubs have a presentation to the winning players at the end of each series?
Genesis Golf Link Cup Open Days
Would you like to host a corporate day in conjunction with the Genesis Golf Link Cup? As an addition to the event this year MPower Golf is looking to provide premium golf experiences to Genesis Golf Link Cup players looking for an Open Day. We’ll provide the event structure, supporting materials and run registrations through iseekgolf.com, and your club gains a busy corporate day. (Note to avoid confusion, the Genesis Golf Link Cup runs across all golf played by members, not just those at organised events such as these Open Days). Contact Nick Thornton GM at MPower Golf if interested.