At the closing dinner of the national conference in Adelaide, the announcement was made that the GMA Benchmarking license will be terminated effective 31st December 2017.
This decision was reluctantly determined by the board, who, despite having invested significant funds to provide and service the tool, recognised a diminishing level of support for the facility by GMA members and this obligated the cessation of the agreement.
Members will be pleased to know that GMA is collaborating with Golf Australia on a project to deliver an all of industry Business Intelligence tool in 2018. The tool will be significantly scaled down from the level of data the current Benchmarking Tool seeks.
Further, Jeff Blunden (GBAS) has stated that he is considering making the current tool available under commercial terms through his company. It is understood Jeff will communicate his proposal to clubs in the ensuing weeks.