Released in recent weeks was the Community Impact Study, commissioned by the Australian Golf Industry Council. The formal study demonstrates the specific economic, social and health benefits the game of golf provides to communities in Australia.
The report produced by Sport Business Partners and Street Ryan is comprehensive and should be studied by golf club administrators and committees. AGIC Chairman and Golf Australia chief executive officer Stephen Pitt stated, “The AGIC study is a great step forward in being able to document the incredible value the game represents to not only those involved directly in the sport, but the Australian community at large.”
GMA is a member of the AGIC and we encourage members to make the report available to their local council representatives and elected state and federal politicians.
The report can be accessed here http://www.golf.org.au/newsdisplay/98445
Report highlights include:
• In total, golf in Australia contributes $3.614 billion annually to the community, comprising almost $3.483 billion in economic contribution and $132 million in physical and mental health contribution
• Golf tourism generates $477 million per year through day and overnight visitation, food and beverage spending, accommodation, travel, shopping, etc
• Golf’s physical health benefits contribute $126.6 million per year because of the prevention of heart disease, type 2 diabetes, stroke and cancer
• Golf teaches valuable life lessons and principles such as respect, honesty, etiquette and self-discipline
• Golf provides a foundation to build a strong and connected community
• Participation in golf provides regular and cross-generational social interaction across the life span
• The game of golf and golf courses provide a strong connection to the outdoors and natural environment
• A lifelong contribution to reducing the healthcare burden on society through the prevention of disease
In addition …
• On average, Australian golfers have a life satisfaction score of 7.4, compared to the Australian population at 7.3 and the average of OECD countries at 6.6.
• On average, Australian golfers’ scores for social capital are eight percentage points higher than Australian sports participants, and 16 higher than non-sport participants
• Australian golfers have a higher self-assessed health status (59%) than both general sport participants (57%) and non-sport participants (40%)
Established in 2006, the AGIC brings together representatives from the major golf industry bodies and works as one to promote golf and industry wide initiatives.
The AGIC includes representatives from the Australian Golf Course Superintendents Association, Australian Ladies Professional Golf, Australian Sporting Goods Association, Golf Australia, Golf Management Australia, PGA of Australia, Public Golf Facilities Australia and the Society of Australian Golf Course Architects.