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Golf Australia launches #Play9 campaign

Story courtesy of Golf Australia.

Nine-hole golf is fast, fun and fits into busy lives – whether it’s early in the morning, after work, at weekends or even on holiday.

Nine-hole competition cards also now count for handicap purposes, so it’s also a great way to keep your skills sharp and your handicap up to date.

That’s why, this summer, we are encouraging Australia’s golf clubs and facilities to offer nine-hole opportunities to members and social golfers. Simply get in touch with your local club or facility and find out what’s on offer.

At the 2017 Emirates Australian Open in November, we kicked off a marketing campaign to inspire golfers to get out and #Play9. 24 lucky players from around Australia had the chance to play the back nine of The Australian Golf Club on the evening of the third day of the championship.

To help clubs and facilities promote nine hole golf, we’re providing video content, imagery and targeted social media advertising to help them promote their nine-hole initiatives.

We hope you’ll find something you like and have a great #Play9 experience this summer.

Good golfing.

Sports stars launch new ‘Play 9’ campaign

Story courtesy of Australian Golf Digest.

Brendon Goddard could be forgiven for having nightmares about Tom Papley. For the second time this year the former Essendon captain allowed the cheeky Sydney Swans small forward to embarrass him – this time on a golf course at the Emirates Australian Open.

The pair duelled as part of a ‘Play 9’ promotion just minutes after Jason Day secured the third-round lead at The Australian Golf Club. They were joined by former Test cricketer Stuart Clark and 24 club golfers, who had qualified through nine-hole competitions across six states.

Goddard, an accomplished low single-figure golfer, posted 16 Stableford points on the back-nine holes. Papley, a 23-handicapper with an A-grade swing, stitched him up with 20 points despite wiping the par-5 14th.

“I think he’s haunting me,” conceded Goddard, acknowledging Papley’s role in the Swans’ after-the-siren victory at the SCG five months ago when he smothered a kick in by Goddard that forced a boundary throw that led to the match-winning goal by Gary Rohan.

The pair’s battle marked the launch of a new campaign by Golf Australia to show how the sport can be ‘Fast and Fun’ and fit into busy lives. It’s supported by The R&A, which provided a grant to fly teams to Sydney for the promotion. Two years ago the R&A introduced a Play 9 initiative on the Sunday preceding the British Open.

The 5pm starting siren at The Australian marked the start of a new marketing campaign to inspire club members and social golfers to #Play9 over the Australian summer. Golf Australia aims to educate club members who aren’t yet aware that nine-hole cards can now be submitted for handicap purposes. It wants to emphasis that nine-hole golf is a great way to keep your skills sharp and handicap up to date.

Increasingly, golf’s stakeholders are concerned about the length of time it takes to play the game. The fear is that slow play is forcing people away from golf. There is a widespread belief – here and abroad – that nine-hole golf has a significant role to play in growing the game.

Meanwhile, the team event was closely fought and won by Victoria. The individual winners were Christine Wakefield (19 points) from the Northern Territory and Lachlan Bath (21 points) from Victoria.

Play 9: In the footsteps of legends

Story courtesy of Golf Australia.

A few minutes before 5pm on the Saturday of the 2017 Emirates Australian Open, just as Jason Day was making birdie at the last to secure the outright lead going into the final day, 24 club golfers were taking their positions on tees throughout the back nine of The Australian Golf Club and preparing to make their own little piece of golfing history.

Shortly afterwards, with applause still ringing in the air, the first shots were struck in the inaugural ‘Play 9 at the Emirates Australian Open’ event.

The participants, who had qualified through nine-hole competitions across six states, were joined by Brendon Goddard of the Essendon Football Club, Tom Papley of the Sydney Swans and ex-Australian Test cricketer Stuart Clark as they sought to accumulate as many stableford points as possible on a world-class championship golf course.

The team event was closely fought and won by Victoria, whilst the individual winners were Christine Wakefield (19 points) from the Northern Territory and Lachlan Bath (21 points) from Victoria.

The most commonly uttered phrase amongst those who were lucky enough to be part of this fantastic event was “experience of a lifetime” and, with consumers ever more time poor, there was a widespread belief that nine-hole golf has a significant role to play in growing the game in Australia.

This fantastic event was supported by the R&A as part of its international push to promote nine-hole golf, which has seen golfers in the UK play the last two years’ Open courses in the lead up to the championship.

The 5pm starting siren on Saturday also marked the start of a marketing campaign to inspire club members and social golfers to #Play9 over the Australian summer.

The campaign will emphasise that nine-hole golf is fast, fun and fits into busy lives – whether it’s early in the morning, after work, at weekends or even on holiday. It will also seek to ensure clubs and facilities around the country are offering nine-hole opportunities to club members, guests and social golfers alike.

In addition, the campaign provides an opportunity for Golf Australia to educate club members who aren’t yet aware that nine-hole cards can now be submitted for handicap purposes through nine-hole competitions. The campaign therefore also emphasises that nine-hole golf is a great way to keep your skills sharp and your handicap up to date.

Golf Australia and the R&A have already started talking about how this event and its qualification process can be bigger and better in 2018, and they are looking forward to golfers around Australia sharing their #Play9 experiences on social media this summer.

Full Results

Team:                       

  • VIC, 55 points
  • QLD, 49 points
  • SA, 48 points
  • NSW, 47 points
  • NT, 45 points
  • TAS, 42 points

Women’s:

  • Winner: Christine Wakefield (NT), 19 points
  • Runner-up: Sandra Winter-Dewhirst (SA), 16 points (countback)
  • Robyn Elphinstone (QLD), 16 points
  • Wayne Best (SA), 16 points
  • Rachel Dawson (TAS), 15 points
  • Maria Neill (NSW), 14 points
  • Sue French (VIC), 14 points
  • Kathy Naoumidis (VIC), 12 points
  • Kay Byrne (NT), 11 points
  • Kellie Drew (QLD), 11 points
  • Glenda Attenborrow (TAS), 9 points
  • Jan Myers (NSW), 5 points

Men’s:

  • Winner: Lachlan Bath (VIC), 21 points
  • Runner-up: Michael Hu (VIC), 20 points
  • John Craig (NSW), 19 points
  • Campbell Kerr (QLD), 17 points
  • Ben Flavel (SA), 16 points
  • Alan Grieve (QLD), 16 points
  • Lorian Cogo (NT), 15 points
  • Michael Geeves (TAS), 14 points
  • Peter Greig (NSW), 14 points
  • Josh Lawrence (TAS), 13 points
  • Ben Hopkins (SA), 13 points
  • Scott Revie (NT), 10 points