Paul Paterson, CEO of Avondale Golf Club in NSW and Strategic Planning Director of Golf Management Australia, recently attended the CMAA 90th World Conference on Club Management and Club Business Expo in Orlando, Florida.
The Conference is an annual event run by the Club Manager’s Association of America (CMAA). The CMAA is the professional Association for managers of membership clubs. CMAA has close to 6,500 members across all classifications. Manager members run more than 2,500 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of the Association are to promote and advance friendly relations among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.
The association is made up primarily by golf club manager’s (approx 85%) and the others are made up of Yacht/Sailing Club and City Club managers. Of the golf clubs, the majority are private member clubs. Attendees are mainly from the US and Canada; however there were representatives from world golf from over 20 countries with approximately 120 international attendees. In recent years the number of attendees from overseas has grown according to the CMAA.
Whilst the conference was very wide reaching in its topics, the following topics came across strongly during the sessions that I attended:
- Membership and Marketing
- Social media
- Facility Management
- Board governance/management empowerment
- Interpersonal Skills
- Human and Professional Resources
- Accounting and Financial management
- Staying relevant in the industry and keeping pace with changes in society
The CMAA conference had an extremely high level of professional speakers mixed with highly renowned Club Managers delivering the seminars.