GMA Benchmarking

Golf Management Australia (GMA), supported by Golf Australia, is proud to deliver to the Australian golf club community a world class benchmarking tool.

This tool has been developed and adopted for the Australian market by Club Benchmarking USA, an industry leader in the USA providing benchmarking information to over 3500 of its golf clubs.

Golf Club Benchmarking is business intelligence developed specifically for the golf industry. Golf Club Benchmarking allows Managers to elevate fact over opinion and will ensure that general managers and boards are properly equipped to focus on strategic issues.

In developing this tool, GMA have sought feedback from Golf Australia, the State Associations, the PGA and the Australian Golf Course Superintendents Association to ensure that Club Benchmarking becomes the primary benchmarking tool for the Australian golf club industry.


GMA Member Club Access
All GMA Members will have received an email that outlined their club’s login details. If you did not receive this email or have any questions about the tool please contact

Non GMA Member Club Access
Any golf club that does not have GMA membership is able to enter its information into the benchmarking tool and compare its results to all clubs across Australia. To find out how to do this and be provided with your club’s account details and login information please email By becoming a GMA Member and then subscribing to the deeper analysis tool, much more powerful data can be unlocked.

The Power of Information

Golf Club Benchmarking gives you 24/7 online access to credible “apples-to-apples” data; key performance indicators and reports for every area of your golf club; and powerful filtering tools that let you control the comparison sets.

Whether you’re working on strategic planning, budgeting or analysing your club’s strengths, weaknesses and opportunities as part of your regular routine, Golf Club Benchmarking will give you the facts you need, when you need them, so you can lead your club with confidence.

Golf Club Benchmarking sheds light on issues that can make or break a golf club

Golf Club Benchmarking enables clubs to assess their financial and operational performance in minutes. With this online benchmarking tool, you will be able to benchmark your golf club against other golf clubs in Australia according to key metrics, such as revenue, subscription revenue, fee structures, operational costs and more. Comparisons can be made more focused by using industry filters, such as golf club type, golf club size, rounds played and location.

You can also produce reports in Excel and charts in PowerPoint or PDF to share the comparisons with your Board and staff. Armed with this data, you can improve your club’s profitability, discover ways to reduce costs, and grow your business.